1.: Ask marketing if we can schedule the Turner cover as a variant for WOLVERINE #59, the start of Ed Brubaker's first multi-part storyline. I think a variant makes sense because a) between the Dave Johnson covers and the Jock covers, we have enough covers to use and b) #58 will be the Lapham/Gaydos issue. A fill-in issue almost always gets lower orders than usual. And I don't want readers to drop the book. If anything, I want new readers to come in with #59, a great jumping-on point with a killer cliffhanger.
2.: With BLACK PANTHER already on board, I'm rushing through the bullpen, talking with the editors of the following books: IRON MAN, the AVENGERS books and the adjectiveless X-MEN. January will have the start of BALANCE OF POWER. I'm coordinating the tie-ins. Which books will be connected to the crossover? When will they ship? How do we avoid seven tie-ins in one week, with none for the next two weeks? Ideally, at least two tie-ins should ship in any week for the duration of this event.
3.: Once the creative team for Balance of Power is settled, the plot is finalized and we know which ongoings by other editors tie into this, I contact the Marvel Handbook editors about the BALANCE OF POWER TRAVEL GUIDE.
4.: I ask Joe Straczynski, Paul Jenkins and one or two writers of the most important tie-ins if they are interested in writing a couple of lines for Wizard about the characters in BALANCE OF POWER. Alternatively, if they would like to do one big roundtable interview with Ben Morse.5.: With stores only getting one promo sheet at once, we offer Wizard printing all four in their books (though not exclusively, as we plan to offer wallpaper versions of those posters on Marvel.com), along with commentary by series editor Philip Schaeffer, Marvel EiC Sean Kleefeld and the writers that agreed to do this. Why were those characters chosen for the promotion? What's behind those taglines? What role will they play in Balance of Power? Rounding things up with character sketches and perhaps the cover of #1 (once that's done and approved)? What does the Marketing department say about that? If they give their okay, I call Ben.