I think I have the best connection to Ben Morse thanks to the X-Men/Wolverine articles. So while you edit the main series, in my function as liaison to the other editors (to get Iron Man, the Avengers, the other X-books and so on in on this), should I contact him about the Balance of Power stuff? I'm currently thinking: With stores only getting one promo sheet at once, we could have Wizard printing all four in their books, along with commentary by you, Sean, Joe Straczynski, Paul Jenkins and the writers of the other tie-ins.
Why were those characters chosen for the promotion? What's behind those taglines? What role will they play in Balance of Power? Rounding things up with character sketches and perhaps the cover of #1 (once that's done and approved)?
I think that could give readers a chance to see the other posters (and download them as desktop wallpapers through Wizardworld.com and/or Marvel.com), it would give the article a nice structure, and you could tease about upcoming plot twists in the interview without giving too much away.