Okay, as official EIC of Marvel for the next 2 weeks, I'm going to throw out some ground rules/suggestions...
The bottom line of this is that we're shooting to increase sales by 20%. In the 2 weeks we've got, I figure we've got mainly two approaches/attacks that we can work with more or less simulatenously:
1) good stories -- obviously this is going to be somewhat nebulous since we're not actually creating the comics, but I think that should still be a goal. Let's try to get good talent on books that are appropriate for them. Side point A -- That's GOOD talent, not necessarily NAME talent. Don't confine yourselves to whoever's on Wizard's top 10 lists. I'll throw out some more specific ideas later, but take a look beyond the typical Marvel and DC realm. See what's being done over at Dark Horse, Viper, Oni, etc.
2) good marketing -- comics are a 2-way street. We'll be putting out good stories (hopefully) but we also need to ENGAGE the readers. I've got some specific ideas I'll toss out later, but start thinking about how you can not only tell a good story, but what you can do to make the readers active in their involvement. Quick example: the scavenger hunt thing that they did for Agents of Atlas.
Let me put a little more thought into specific assignments and such, and I'll try to get back in a few hours. I know Mike and Philip tossed out a couple of requests, but I'll have to go back and review them.