In a lot of ways these are two of the worst books that could've been assigned for me because I love their current incarnations so much that I don't want to change a thing.
So, She-Hulk's got Dan Slott and Rick Burchett.
I think that I am physically and pathologically incapble of removing Dan Slott from this title, so complete is his grasp on the character. Sure, I understand and agree with Mike's description of how the title could benefit its sales from putting Metlzer on it and morphing it into a Law & Order type series, but I don't think Tom would say Meltzer would do it.
I'm a little less hesitant to pull Rick Burchett; he's got a unique, cartoony look that suits this title well but may put some people off. Dang it. I'll start thinking of people to replace him, as much as it pains me to do so. Amanda Conner rings a somewhat interesting bell, but she may be DC exclusive...
As for the title's direction...
I'll be frank. This book is the main reason I feel like we need a huge crossover. She-Hulk's an extremely interesting and well-handled character, and Dan's been slowly delving into her psyche and exploring why she chooses to stay She-Hulk all the time and why she's so disinterested in her life at the law firm or having a normal relationship and that's all well and good for those of us who already love the book, but there's going to have to be some kind of crossover event (I'm open to ideas from the other guys if you've got She-Hulk/Spidey or She-Hulk/Wolvie thoughts in your heads) in order to boost her sales and get Dan's fabulous work out in front of as many people as possible. The caveat is they did that with She-Hulk during Civil War and while it helped sell a few more copies, it didn't blow the lid off anything.
Shoot. Tell you what, Sean, I'll wait for your approval before making this my official position, but I'd really like to stay the course on this book, tying it into whatever more line-wide stories I can to give Shulkie a more prominent place in the Marvelverse, and hope that it makes modest progress. I understand you're the EIC and you've got goals you have to reach, but I don't think this is the book that's going to cover the most ground. And to a certain extent I'd almost rather you cancelled this title and we launched a new ongoing or miniseries rather than possibly (and it's a big possibly) sell a few extra copies with a foolish change in direction.
Which leads me to marketing...
As UPN said of Veronica Mars a couple seasons ago, "Look, this show's not great in the ratings, but the product we're being provided with is exactly what we want. It's our job to get more people watching." To that end, in addition to shamelessly sticking She-Hulk into every title I can (Final Issue of Irredeemable Ant-Man: Eric O'Grady watches She-Hulk take a shower and she squashes him), I'd like to see if we've got the budget for some shameless She-Hulk promotional material (book marks die cut to her curvaceous figure, saying "She-Hulk likes a man who reads" etc.). Of course we probably don't for a character that's so unpopular. I'd love to feature her in a commerical for soda or cars or insurance or something, she's certainly a great visual, but again I doubt that would fly. The main thing I'm trying to get at here is that I want to raise people's awareness of the character, in the hopes that maybe they'll try the book.
I'm sure you were hoping for a bigger move on my part here. As you said, this title requires a delicate hand (and perhaps a slower burn). I'd also like to consider perhaps bringing aboard a couple of supporting players who themselves have big followings but haven't been seen in their own titles in a while (and, Sean, if you've got any suggestions for that, it would be awesome). To that end (again, I could use your input here) I might even consider having She-Hulk form a Fantastic Four West in Los Angeles with She-Thing, Lyjaa (did I spell that at all right?) and some of the other notable former members to tie in with FF mania.
With a little time passed, I definitely want to move this in a FFWest direction, renaming the book but not renumbering (unless that's stupid because the #1s would sell a lot). I feel like this could be a natural progression for She-Hulk, as she starts over in a new place with a new team trying to start her life over. And I really like Amanda Conner on this. So if it's okay with you, Sean, that's what I'd like to pitch to Tom and see if imaginary Dan Slott would be game for it.
Oh, and do you have suggestions for other former FFers to fill out the ranks?