I"m not sold on the name, but the general story idea is good. here's a thought...how about we downplay the setup (from a makreting angle) and just tell people we're cranking out good stories? Then, we have a vague-sounding, but cool title for the new book (solicits going out 3 months in advance) and a few weeks, maybe a month, before it hits the stands, "Hey, look! It's the Defenders!"General idea there, obviously, and not a full marketing plan. ;)
That would push re-orders after the books have shipped, not the initial print-run. Plus, retailers will complain about us not giving them enough information to base their orders on.
I would actually count on word "leaking" out and people making some good, educated guesses based on the storyline.
Risky plan in my opinion, Sean, and not the most likely to increase sales.
That strategy could work in the real world. But not in a simulation where the goal is to increase our sales by 20%.And you don't want to make retailers your enemy.
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